Sensibly speaking, the answer is simple: one approach does not apply to every situation. It’s a mistake to think that a single crafted message will connect with everyone. It’s important to be familiar with all segments of your market, and what aspect of your product or service appeals to them. Other outside factors can also influence how the target audience perceives information on any given day.
Despite the many factors that we cannot control, I have built my career and credibility on some key principles. I discuss them in detail in my new book, The Path Redefined: Getting to the Top on Your Own Terms, but here are a few points to propel you forward: