Einstein once said, “Imagination is more important than knowledge.”1 His message is even more profound if you read the rest of the passage, “For knowledge is limited, whereas imagination embraces the entire world . . . “2These words are even truer today than when he first said them in 1929. It wasn’t so long ago that many people said, “Knowledge is power.” But in this age of Big Data, that is no longer true. What we do with that knowledge is more important. Our new mantra should be, “Imagination is power.”.