The pursuit of innovation has taken over pop culture as the Holy Grail every organization should strive for. From big tech, consumer electronics, and automotive, to fashion, and even food, everyone is gunning for innovation. Often perceived as “think tanking”—dreaming up solutions and ideating in multicolored Post-Its—innovation is a necessity to compete in the marketplace. The “soft innovation” and strategy process is the preliminary part of that, yes. But the hardest, most valuable, and elusive bit is the execution and integration with, often times archaic, systems.